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There has never been a better time to reconsider the role of Business-to-Business (B2B) incentive and loyalty strategies. Faced with supply chain instability, inflation, and a changing work environments, even the most solid retention and growth strategies must adapt and continue to raise the bar to ensure their contributions to brand and business value keep pace.
In this whitepaper we lay out the argument for why why B2B incentive and loyalty program strategies must be refreshed or redesigned, including:
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