The Battle for Love & Loyalty: The Loyalty Report 2017


This year, the gloves come off as we pit champions versus challengers in a battle for consumer love and loyalty. Changes in Program Member attitudes and behaviors are reshaping the loyalty landscape and pressuring the status quo. Loyalty Program design does not need to rely solely on the familiar punch of a dividend. It’s about hitting smarter and punching above your weight with a superior customer experience that recognizes your best customers. With more Programs competing for their attention, hyperinformed consumers expect personalized and shared interactions across a brand’s loyalty ecosystem. A Program’s success hinges on its humanity and ability to respond to competitive pressures, embrace evolving technologies and create a better Member experience. To differentiate and knock out your competition, your loyalty Program must adapt, surprise and delight.

Let’s step into the ring.