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With the explosion of big data, it has become increasingly difficult for businesses to access and apply data in a timely manner using traditional database processes. For retailers, implementing an Agile process provides a new, better way to maximize the impact of the diverse, valuable customer data to create more customized experiences.
Working together with a common vision and goal, Marketing Analytics and IT departments can use an Agile process to effectively produce workable solutions quickly and efficiently. By simplifying and speeding up the process of analyzing big data, companies are able to improve their marketing efforts and build better customer relationships.
For many retailers, adopting Agile data analytics can be the key to developing quick, impactful marketing programs, designing minimum viable products, and creating more personalized customer experience.