Staring at the Sun: Identifying, Understanding and Influencing Social Media Users

Research Brief: The Leading Edge of Consumer Insight

At the end of 2011 in the United States, Aimia conducted a combination of primary and secondary research to develop a unique framework for marketers to identify, measure the activity of and build relationships with customers who interact with brands via social media channels. This white paper is the result of that research, which represents the inaugural edition of an ongoing Aimia focus on the intersection of social media marketing and loyalty management.

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