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We believe that every customer is unique, which means your marketing strategy should be too. The days of the average are long gone and with them the universal, one-size-fits-all marketing plan. When designing a customer engagement strategy, the unique identification of a customer and her needs should be a compass to deliver a brand’s strategic goals and business objectives. When done well, a loyalty strategy is measurable against its business case, with a relevant set of behavioral goals for your customers that will drive predictive customer growth and profit for your business. That is why Aimia puts the ‘who’ before the ‘what’ and the ‘how’. We step into the shoes of the consumer before we step into the boardroom.
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