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When devising a loyalty program, an initial step in the planning process is deciding the goals and value you want to gain and deliver through the program. This guides the development of the program’s points economy. Consumers are most familiar with earning points for purchases, and/or points for their engagement in a loyalty program. Some points programs, such as Kohl’s, award one point for every dollar spent, whereas other programs are more complex and assign higher point values, such as 10 points per dollar spent, or per visit or action taken.