Rethink Loyalty: How Points for Action Drives Engagement & Incremental Sales

Points for Action is a multichannel loyalty strategy that incentivizes and rewards customers for engaging with brands across all channels they operate in to deepen the customer relationship.


Eighty-four percent of consumers said they would spend more with retailers that offer points for activities other than spending. Whether brands have an existing loyalty program or are launching one for the first time, they must expand their loyalty strategy to include engagement drivers, not just rewarding consumers a point for every dollar spent. Find out how a Points for Action™ strategy can help brands strengthen customer relationships and generate stronger ROI.

  • Understand why a Points for Action strategy is an important consideration for brands today
  • Learn about the different ways brands can engage consumers with point-earning activities
  • Take away specific examples of how brands are implementing a Points for Action model into loyalty programs
  • and much more…