Retail Shopping: Connecting the Multichannel Shopper
The SessionM Team | July 21, 2016

Today, people want things faster, better, bigger -- and all for less. Retail shopping is no exception. Brands need an omnichannel approach to reach consumers, build relationships and create touch points throughout the customer journey, both online and offline.

But with 68% of consumers still shopping for all of their apparel and footwear in stores only (eMarketer), how do brands connect with their consumers and influence them to become one of those golden, multichannel shoppers?

In this article, we will take a closer look at consumer retail shopping habits and the impact of smartphones during shopping trips to understand how retailers need to shift their go-to-market approach to build brand loyalty and convert customers to omnichannel shoppers.

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