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Refer-a-friend programs are a familiar sight in retail. They’re a powerful way to bring in new customers who spend more money and bring in even more new customers like themselves.
But not all referral marketing is created equal. The easier a program is for people to find, the more people will use it. The simpler it is to share with friends, the more they’ll share. And the more tailored the referral experience, the more connected your loyal advocates will feel to your brand.
The retailers in this Look Book treat their referral programs like marketing goldmines. That’s what they are. Here’s your peek at the best designed, most strategic, and most effective refer-a-friend in retail today.