“Let’s do personalization” or “we should start a loyalty program?” These are not uncommon phrases uttered in restaurant marketing departments the globe over, however without a comprehensive strategy for unifying customer data, these initiatives are doomed to fail.
Any restaurant brand that wants to deliver truly excellent guest experiences, from acquisition through to loyalty, needs access to all guest data. Wherever it’s collected from, whatever channel, to be effective it must be seamlessly integrated into a single, 360° view of the guest — that identifies them and matches them with their dining behaviors.
This guide will take you through laying the groundwork for digital success and building a sound digital house above it - empowering you with not just knowledge, but the questions you need to ask your current technology partners if they’re not helping you get your house in order.
"Data-driven organizations are 23 times more likely to acquire customers, 6 times as likely to retain customers, and 19 times as likely to be profitable as a result." — McKinsey Global Institute
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