Questions that Every Marketer Should be Asking about Data Protection, GDPR, and Customer Loyalty

Let’s face it. Data Protection has suddenly become a major issue all around the globe. In the United States, we all hate having to spend the first 30 minutes of our business day deleting dozens of emails from our business in-box that we never asked to receive in the first place. Apart from creating clutter, these unwanted messages are generally annoying. Sometimes they get your name wrong. Or you read the entire email and honestly don’t know what it is that they want you to do. Or worse yet, it’s a phishing scheme like the ones we hear about on the evening news.
On this issue, the Europeans might actually be a few pages ahead of us. They are trying to be at the forefront of the data protection movement, and the General Data Protection Regulation or GDPR goes a long way towards making that happen. While its aim is to protect the data privacy of EU citizens, make no mistake about it – it’s going to have an impact on American companies selling products or services into the European Union.
Over the past 12 months, we’ve seen a litany of articles, webinars, and seminars go into excruciating detail about what this legislation means to the business world. The goal of this article is to be distill down to a short list of the most need-to-know facts about the GDPR...and to answer some of the burning questions that every marketer should be asking right about now.