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The challenge to convert consumers is greater than ever.
Between traditional advertising, email blasts, text messaging, and various social media outlets, consumers are inundated with endless communications from brands. As a result, it has become more difficult to capture consumers’ attention or make meaningful connections that convert casual shoppers into brand advocates. In looking to do so, the correct promotion strategy with an effective prizing mix can help meet those objectives.
HelloWorld’s 2018 Prizing Report found out what motivates consumers most and the takeaways are clear: When it comes to promotional or loyalty programs, brands that embrace simplicity, focus on value, and build relationships with customers will have the biggest impact.