Powering Lifetime Connections: The Three Stages
The Epsilon Team | December 10, 2018

Creating and maintaining customer loyalty is a long journey. To succeed, loyalty marketers must outline a strategy at acquisition for how they are going to build, maintain and power lifetime connections over the course of the relationship. Powering lifetime connections occurs in three stages: getting to know the customer, creating a plan for ongoing dialogue and adjusting your communications along the journey.

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