Overcoming The Privacy Vs Personalization Paradox

IMAGINE THIS... 

You’re shopping for a birthday gift for your mom. She’s an avid bowler and while you don't care about bowling, you decide to buy her a new bowling bag online from a sporting goods store. Since you were automatically opted into the brand's email list when you made the purchase, you keep getting emails about bowling gear... which you would never, ever buy for yourself. 

It's annoying, and you unsubscribe. 

The next day, you log on to a new site and notice you’re now getting ads for bowling gear. You have never visited the site before and are annoyed and slightly creeped out. How did they get that information? 

Click the green button to download the full report.