Omnichannel Loyalty: Designing the Ultimate Customer Experience

Omnichannel marketing is the fundamental practice of providing a seamless marketing experience across all mediums possible, engaging consumers with the right message at the right time on the right channel. Unlike traditional rewards programs, omnichannel loyalty is the approach to maximizing cross-channel marketing with an emphasis on driving cumulative loyalty-related outcomes—not through a single campaign, but through a lifetime of ongoing campaigns that speak to that customer and engage them within the brand. But key to its success is that it’s accomplished in a way that isn’t bombastic, monolithic or intrusive, but rather organic, intuitive, individualized, engaging and fun—and offered in real time, 24-7-365, regardless of the channel.