Pam Hoffmaster | October 12, 2009

Gift cards have essentially become synonymous with last-minute business gifts, and not just because they are a simple solution to the sometimes-troublesome task of selecting the right business gift. The main reason they have become so popular is really the only reason they could become so popular: people want them!

A survey conducted for the National Retail Federation by BIGresearch found that more people than ever were asking for gift cards last holiday season. A whopping 54.9% of consumers said they would like to receive a gift card, up slightly from 53.8% in 2007. Gift cards were the most requested gift, outpacing books, CDs, DVDs, videos or video games (50%) and clothing or accessories (49.8%).

It’s a safe bet that what’s popular at retail is popular for incentives, recognition and business gifts for employees or key clientele.

Client Gifts: Finding the Perfect Fit

The best business gifts are those that reveal the giver has a strong enough relationship with each recipient to know what he or she likes. Your client list likely will be loaded with diverse tastes, however, which is why a one-stop gift card supplier like Stoner Bunting Gift Card Group ( is a godsend.

Stoner Bunting represents merchant gift card programs that fit a variety of tastes, including notable restaurants like Legal Sea Foods, Dave & Buster’s, and Landry’s Restaurants, upscale clothing stores like Neiman Marcus, Brooks Brothers and Talbots, plus specialty retailers such as Orvis(R) and Sunglass Hut. Plus, there are gift cards from service providers like Regis Salon and Jiffy Lube(R).

By selecting a gift card that matches each recipient’s interest, a gift giver shows they care enough about their business relationships to know what the clients like, while allowing each recipient the freedom to select the exact product or service that suits their needs.

Giving business gifts has never been trickier.

Some companies set a monetary value limit on the gifts their employees can accept, while others restrict them altogether. A CharityChoice Gift Card from Stoner Bunting circumvents all of these sticky issues.

The CharityChoice Gift Card allows the recipient to go online and designate a charity that can receive a donation in that recipient’s name. It’s a gift that provides the recipient the rewarding experience of giving something meaningful to someone else. The card can be imprinted with a corporate name and logo to remind recipients who is allowing them to spread the wealth during the holiday season.

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