New User Missed Opportunity: Are New Shoppers Falling Out of Your Funnel Forever?
The Forter Team | February 01, 2021

2020 was marked by significant changes to the global commerce climate. A pivot to digital channels has propelled higher rates of new online shoppers by 2x greater than pre COVID-19 levels. While this offers enormous business growth potential, it has also caused a corresponding increase in the number of new shoppers being falsely declined. 

To help merchants better understand the cause and impact of these false declines, download the report to learn: 

  • Why new customers are 5-7x more likely to be declined than returning users
  • How much revenue you are missing out on by turning away new customers
  • How merchants can use risk management as a growth engine 

Click the green button to download the full report.

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