Mobile Tracking: Are Consumers Ready?

Mobile tracking is a hot topic. We’ve all heard stats:

 

• 90% of American adults have a cell phone*
• 58% of American adults have a smartphone*
• 72% of U.S. smartphone users use their phone while shopping**

 

.... but are consumers ready? PunchTab wanted to find out. We surveyed over 1,000 consumers from April 18 - April 21, 2014 to learn how consumers feel about the idea of brands

using their mobile phones’ GPS to track their location and offer relevant, real-time information and offers based on that information.

And what we learned might surprise you...