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Wherever your customers go, your brand goes too. That’s the beauty of mobile: it gives you the chance to provide immediate customer satisfaction, wherever and whenever they want it. Smart marketers have quickly figured out they can use refer-a-friend programs to turn these mobile moments into chances to reach and convert new customers while they serve existing ones. These brands — including Seamless, Indochino, Madison Reed and more — make mobile referrals work through a beautiful combination of high visibility and extreme usability. The result is that they generate new customers by being in the right place at the right time.