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It’s no secret that customer experience is everything in retail. During every stage in the funnel, from exploring your brand presence on social media all the way to the checkout process. It’s about ensuring every single step has a consistent, authentic brand experience. But how can we integrate these tiny nuances into all of the steps of the funnel and beyond? And how can we use these to create retention and nurture our customer loyalty efforts? The key is creating branded micro-experiences, key interactions across your various sales channels. We’re going to discuss the importance of micro-experiences, which brands are doing it well, and how to create one for your own loyalty strategy.
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