Metrics That Matter SmartVideo Benchmarks for Telecommunications Leaders

The world's largest telco providers deploy SmartVideo programs to enhance their customer acquisition and retention initiatives. This report benchmarks the metrics that matter for personalized video programs at several use cases across the customer lifecycle: acquisition, onboarding, delivering bills and building loyalty.

Benchmarking the right metrics allows wireless carriers and cable operators to measure the video performance and viewer engagement of their personalized video programs.