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This SmartVideo Index: In Brief focuses on the SmartVideo engagement METRICS THAT MATTER for customer experience and marketing leaders in the insurance industry. Benchmarking the right metrics allows insurers to measure the video performance and viewer engagement of their SmartVideo programs.
Insurance is the fastest-growing industry adopting SmartVideo as a strategic initiative to acquire, support and retain customers. Though insurance is typically a lowengagement product, marketing executives adding SmartVideo to the customer lifecycle and customer experience mix are seeing higher engagement from these programs, and, as a result, more satisfied customers.