Major Purchase Consumer Study

By studying the journey consumers make when deciding on major purchases of $500 or more, Synchrony Financial measures and reports on behavioral and attitudinal trends. For the fifth year in a row, Synchrony Financial has collected data from shoppers across these 14 different product categories: eyewear, jewelry, powersports, furniture, appliances, home improvement, outdoor power equipment, auto parts, service, & tire, fitness equipment, flooring, electronics, sporting goods, music equipment, and sewing.