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Loyalty360’s Top 4 Trends in Customer Loyalty for 2020, were selected by a group of more than 75 representatives from Loyalty360 brand members.
These topics will not only guide Loyalty360 content, research, benchmarks, community, and conference topics for the year but also allow the Loyalty360 brand committees to work in unison to champion the customer loyalty industry.
The Top 4 Trends:
• Personalization, Segmentation, and Cadence Management
• Best Practices in Marketing/Customer Loyalty
• Emotional Engagement and Loyalty
• Data and Measurement
The trend most selected by members surveyed was Personalization, Segmentation, and Cadence Management, with more than 73 percent of respondents choosing the topic. This came as no surprise, as personalization is top of mind for many brands and was selected as a top trend by marketers in Loyalty360’s 2019 Loyalty Landscape.
As an unbiased, objective, and market-driven association for customer loyalty, Loyalty360 is in a unique position to help brands navigate the ever-changing customer loyalty landscape.
For a deeper perspective on the challenges and opportunity around these three themes, Loyalty360 spoke with our supplier members, who are in the vanguard of the industry, asking for their thoughts, on what they see, and advice for brands on how to address changing customer standards around personalization, segmentation, and cadence management.
What follows is a unique discussion on how our supplier members define these three topics of personalization, segmentation, and cadence management, as a part of a unified theme, and how brands are quickly adapting to meet and exceed their own and customers’ expectations.
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