While brand marketers understand the importance of customer loyalty, there is significant difficulty navigating the complex Martech landscape. There is often a lack of understanding about what various suppliers offer, their core competencies, and the industries in which they specialize. This lack of understanding leads to noise within the industry, making it difficult for marketers to understand which partners and what technologies are a best-fit for their brand.
Loyalty Strategy Suppliers: These suppliers provide consulting to brands in search services to build or support loyalty or CX programs and strategies. These consultants and agencies do not have a proprietary technology or platform. Still, they can partner with brands currently leveraging various technologies, make recommendations for new platforms, or help companies build a bespoke solution set.
Brand marketers and supplier partners should use this report as the basis for a differentiated, in-depth perspective on the state of customer loyalty, an objective assessment of suppliers, and key trends within the industry, and use this perspective to work toward a shared understanding of the challenges both brands and suppliers face today.
The full Loyalty360 Technology Today 2021 | Industry Report is available for purchase here