Technology Today Large and Mid Size Preview
Carly Stemmer Ivory and Mark Johnson, Loyalty360 | March 16, 2021

While brand marketers understand the importance of customer loyalty, there is significant difficulty navigating the complex Martech landscape. There is often a lack of understanding about what various suppliers offer, their core competencies, and the industries in which they specialize. This lack of understanding leads to noise within the industry, making it difficult for marketers to understand which partners and what technologies are a best-fit for their brand.

Brand marketers and supplier partners should use this report as the basis for a differentiated, in-depth perspective on the state of customer loyalty, an objective assessment of suppliers, and key trends within the industry, and use this perspective to work toward a shared understanding of the challenges both brands and suppliers face today.

**This complimentary download includes a preview of the All in One (Tech + Strategy Shop) Suppliers with Small Presence section of the Loyalty360 Technology Today 2021 | Industry Report.

All in One (Tech + Strategy Shop) with Small Market Presence/Loyalty Technology with Supporting Services Suppliers: All in One (Tech + Strategy Shop) suppliers offer a mix of technology and support services, such as strategy, creative, operational support, and more, to provide a complete end-to-end customer loyalty or CX solution. Loyalty technology suppliers provide platforms brands need to create, manage, and enhance customer loyalty and experience efforts. While these suppliers may offer some supportive services — such as implementation strategy, analytics, creative, and program design — it is typically not one of the supplier’s core competencies.

The full Loyalty360 Technology Today 2021 | Industry Report is available for purchase here

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