Loyalty360 Executive Perspective: Employee Engagement

Creating engaging experiences to drive customer loyalty might be the bestmarketing strategy that brands can currently employ. Brands and marketers thatfocus on creating these experiences typically reap benefits that competitors don’t.At Loyalty360, we continue to see rapidly growing interest in all facets of customer,channel, and brand loyalty across a range of industries and verticals. Despite this,creating engaging customer experiences and loyalty still presents a major challengefor most organizations. They haven’t quite figured out how to execute internalorganizational buy-in or leverage the right technologies and processes in ameaningful and measurable manner.  

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