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During a recent digital roundtable for brand members of Loyalty360, an open discussion took place on the state of emotional loyalty, which has become a topic of significant and growing interest.
As a follow up to Loyalty360’s Industry Report on Emotional Loyalty earlier this year, we surveyed brands to better understand their perspective on emotional loyalty: how it is defined, understood, and measured within their brand.
Marketers were surveyed on various topics, including if they believe their brand has emotionally loyal customers, if there is a need for a common definition of emotional loyalty, KPIs around emotional loyalty, and more.
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