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CrowdTwist conducted research into consumer attitudes towards loyalty programs, brand engagement, emerging technologies, and shopping experiences. This report, the first in a two-part series, provides an overview of the general findings from the research, including an a look into consumer attitudes by location and income, and an overview of the most popular loyalty programs in market today.
The survey uncovered some interesting insights, including:
Consumers have become increasingly wary of how brands use their data
Brands are not effectively collecting or using data to personalize experiences for customers
Loyalty programs provide a competitive advantage for brands, especially luxury brands
Consumers want omnichannel brand experiences
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