Loyalty 3.0: The Future is Now
The rDialogue Team | November 21, 2016

Given that the first modern loyalty program, American Airlines’ AAdvantage, launched in 1981, it’s clearly time to rethink loyalty marketing and the role of loyalty programs. There is a need for a fundamental shift in what loyalty marketing really means. A change whereby brands pay attention to customers, and act accordingly. We call it Loyalty 3.0. 

 

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