Leveraging Loyalty to Pump Up Petroleum Profits

In the petroleum industry, price continues to dominate and volatile gas prices have taught consumers to seek out deals, discounts, and loyalty programs to score the best value. Such influencers not only impact where consumers purchase gas, but how much they spend and which brands they purchase. Industry research shows that 51 percent of consumers are willing to drive 10 miles to save five cents per gallon, and 83 percent would drive 10 miles to save 25 cents per gallon.

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