Studying the market data from 2021 revealed that the pandemic market changes are here to stay. Pandemic shutdowns eased, allowing industries to rebuild. As consumers adjusted to inflation, brands adjusted to new spending patterns, working to provide more value for lower prices.
Using the 2021 market data, PDI made predictions for trends in 2022. Its latest study expects market volatility and inflation to continue as the market corrects post-pandemic. Beyond the overall market, PDI expects customers to support brand’s who pursue sustainability in an authentic way.
Read more about PDI’s analysis of 2021 trends and its outlook for what to expect in 2022.
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