IRIS Participation Brand Index
The IRIS Team | March 01, 2022

The participation era is here

Marketing strategies built for the broadcast age don’t work as hard as they used to. Customers are in control and every brand is one step away from rejection.

Businesses must urgently and continuously evolve to keep up with rising expectations.

The Participation Brand Index provides the blueprint for modern marketing success.

We’ve condensed all the findings and headline stories into a whitepaper.

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