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Integrating Customer Experience and Customer Loyalty
Part One: Building a Customer-Centric Organization
Businesses are making the shift toward a customer-centric operating model. As markets and channels have evolved, products and services have become less differentiated. Customers have more options and more ways to connect with brands. Companies now have the greatest opportunity to deliver value through customer experience to drive buying decisions and customer loyalty. For this to work, the entire organization needs to center on the customer.
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Lenati is a marketing and sales strategy consultancy that helps companies acquire, grow, and retain customers. Lenati helps clients build market leadership, whether through radical innovation or intelligent evolution.
Lenati’s services span five primary areas of expertise, including Customer Acquisition, Go-To-Market Strategy, Customer Experience, Customer Retention and Loyalty and Sales Performance.