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Maybe you’ve heard that gamification and offering incentives and rewards (i.e., incentive marketing) will boost engagement with prospects and customers. It sure does for brands like Arby’s, eBay, AT&T, Wal-Mart, and Green Day (rock-on!). Or maybe you’re just tired of pulling your hair out trying to get website visitors to do what you want… Whatever the reason, if you’re ready to launch an incentive marketing campaign, then you’ve come to the right place! This guide will help you get started in eight short chapters.
But remember, almost nothing awesome happens overnight. So be patient, have fun, and get ready to engage and mobilize your prospects and customers
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