Incentives Made Easy: 5 Personas That Accelerate Brand Community Building

All brands are challenged to keep consumers engaged and foster participation. Yet many brands think discounts or rewards are the only way to keep a consumer’s attention.

Vesta surveyed over 14,000 consumers and identified five key personas, and the incentives that drive them, as a shortcut for marketers to fuel personalized engagement and drive loyalty and advocacy across any brand community or loyalty and rewards program.

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