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Virtual currency programs point the way to the next generation of acquisition initiatives.
Corporate marketers are constantly facing the challenge to find the right incentive to acquire new customers. It’s inefficient and costly to generate leads that convert into customers, only to lose them after the initial interaction. Marketers must now find that unique incentive to acquire first-time customers, up sell existing ones and set the stage for ongoing customer engagement and CRM. And, they must do all of this while ensuring positive return on investment. The bottom line is that marketers’ acquisition efforts must work harder than ever before.
A one-time incentive is nice, but a solution that can boost acquisition efforts and nurture ongoing engagement is really the “secret sauce” for marketers in this new era.