How to Use Benchmarking for a Competitive Advantage

Benchmarking your performance against the leaders of your industry allows you to assess your business with a more objective lens and focus your strategy on the right growth levers to reach your goals.

In this guide, you’ll learn how to efficiently benchmark for a competitive advantage in ecommerce. The guide will give you:

  1.    An overview of benchmarking and its benefits.
  2.    The ability to identify your most relevant competitors.
  3.    Valuable tools you can use to gain insight on the competition.
  4.    KPIs and channels to dig into to go beyond surface level metrics.
  5.    Tools to turn your findings into data-driven goals for long-term growth. 

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