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Traditional retail was all about the retailer. So too were traditional loyalty programs. With points, discounts, and other purely transactional elements, everything focused on trying to make the customer loyal to
the retailer. Loyalty was viewed as a series of transactions.
But modern retail is different. Today, it’s all about the customer. We live in the Age of the Customer. Consumers have seemingly infinite choices. They demand more from brands than ever before. It’s not enough to have a great product. Retailers must differentiate at a deeper level if they want to win the hearts and wallets of consumers. But what do modern consumers desire? How do loyalty programs stack up?
Here’s how to create a modern loyalty program for the modern consumer.
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