How Telcos Can Derive More Value From Personalized Video Advertising

This white paper, written for marketing leaders in the telecommunications industry, details the elements required to deploy a successful personalized video advertising strategy. The top wireless carriers and cable operators are adopting personalized video to deliver highly relevant ads that captivate and engage audiences, while driving value and business impact.

In this free white paper, you’ll learn:

  • How deeper targeting and relevancy enable brands to deliver personalized video ads to the right audience throughout each lifecycle stage;
  • How to combine creative execution, narration and logic to create personalized ad stories for each viewer; and
  • How programmatic buying allows marketers to identify a target viewer and serve an ad personalized to that viewer’s attributes, all in real time.