Loyalty programs have seen several phases in the industry. From stamp cards to surprise and delight, all the way to points programs, one thing that is common amongst this business strategy is maintaining -- and increasing -- customer lifetime value. Major brands are starting to enhance their loyalty program in new and innovative ways— including using social technology like Chirpify to push them past their competitors.
Consumer expectations, brand priorities and technological tools now allow brands to facilitate loyalty programs that are based on far more than a consumer’s purchase and browsing history, but extend into mobile & social media as the remote control that consumers can collect points with. Consumers are ready for it- and you should be there waiting for them.
In this white paper you will find the following:
• Social Media Marketing: Then & Now
• Loyalty ROI: How to reward your best customers
• Consumer Expectations: What they are ready for
• Summary: Where to begin and how to start
• Results: Case studies from Marriott, Darden Restaurants