How often do you recommend brands on social media? Whether it’s tagging yourself at a restaurant and saying how great the food was, posting a picture of a product you own and love, or simply sharing some branded content — you’ve probably shown a few brands some love, even if you’re not a social media power user. And how many more times have you done the same thing in casual conversation?
Now think about how often that brand you mentioned actually responds and says “thank you” for your advocacy. It’s probably not as frequents an occurrence.
Word-of-mouth is a great channel for marketing your business and building strong customer relationships. It feels more authentic than many forms of marketing (especially to younger generations — i.e. Millennials and Gen Z), but costs significantly less. Yet a lot of brands have left advocates to “do their thing” without much interference or acknowledgement.