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In the Q3-Q4 2016 edition of the GRIT Report, we at GreenBook asked participants to rank various factors in importance when designing a study. Respondent Experience was at the absolute bottom of the list, which we found quite alarming. Participants are the lifeblood of market research, and disregarding the respondent experience in the research process is counter-productive to say the least.
We weren’t the only ones who found this situation to be cause for concern, so we reached out to various key stakeholders in the industry and developed a concept for asking consumers directly about their experience participating in research.
AYTM –Ask Your Target Market, Dalia, Focus Pointe Global, G3 Translate, GRBN, the Global Research Business Network, reportbook by IfaD, Lightspeed, Mobile Digital Insights (MDI), Multivariate Solutions, RECOLLECTIVE (Ramius Corporation), Reconnect Research, Research Now, SSI, Toluna, and Virtual Incentives all joined us at GreenBook in fielding this new GRIT CPR (Consumer Participation in Research) study in March of 2017.
The groundbreaking study was conducted in 15 countries and 8 languages among 6,208 consumers via online, telephone, and mobile-only surveys.