Companies invest a disproportionate share of their marketing budgets on the least valuable segment of their customers. As much as 80% of budgets are being allocated towards acquisition, yet:
Marketers need to reconsider how their marketing budgets measurably impact their companies’ bottom-line.
As you plan your budgets for 2013, think about how you might be able to:
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Identify which channels, content and cross-channel interactions drive the greatest impact on your bottom line
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Build a deeper understanding of each customer based on a combination of their brand engagement, social influence and spend
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Simultaneously drive awareness, increase acquisition, improve retention, build loyalty, facilitate advocacy and measurably impact your revenues.
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Increase the effective value of your existing investments across both acquisition and retention
By leveraging our revolutionary Customer Relationship & Loyalty Platform, clients have found a technology that’s measurably driving straight to their bottom-lines, while simultaneously providing their customers with an enhanced brand experience across every channel - online & off.