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Companies invest a disproportionate share of their marketing budgets on the least valuable segment of their customers. As much as 80% of budgets are being allocated towards acquisition, yet:
existing customers account for almost 50% of total annual revenues and spend up to 8x more per transaction
Marketers need to reconsider how their marketing budgets measurably impact their companies’ bottom-line.
As you plan your budgets for 2013, think about how you might be able to:
Identify which channels, content and cross-channel interactions drive the greatest impact on your bottom line
Build a deeper understanding of each customer based on a combination of their brand engagement, social influence and spend
Simultaneously drive awareness, increase acquisition, improve retention, build loyalty, facilitate advocacy and measurably impact your revenues.
By leveraging our revolutionary Customer Relationship & Loyalty Platform, clients have found a technology that’s measurably driving straight to their bottom-lines, while simultaneously providing their customers with an enhanced brand experience across every channel - online & off.