Holidays are coming. You might not have had your first pumpkin spiced latte of the season, but that doesn’t mean you shouldn’t be getting your holiday marketing campaigns ready to unwrap.
The changes in the purchasing journey in the wake of the COVID-19 pandemic look here to stay, and that means every brand will be throwing huge amounts of resources at their holiday marketing campaigns.
To win, marketers need to deliver campaign experiences that add value and gather holiday purchasing preference data at scale. Advertising to individuals and asking them about their interests, motivations and desires, rather than inferring or snooping on them.
This guide will empower marketers to gather the right data to deliver the loyalty strategies and personalized experiences that customers expect this Holiday season.
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