Generation Z: 6 Ways to Capture Their Attention and Loyalty

Not All Generations Are Created Equal. Understanding what makes Gen Z different can help marketers reach this emerging audience as the group enters adulthood and grows its influence and purchase power. Gen Z holds $44B+ in annual purchasing power and also influences the majority of household purchases. As group members continue to move into their early careers, this will only continue to increase. We’ve gathered important data and actionable insights to reach this next generation of consumers.

Click the green button to download the full report.