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Marketers have been exploring the applications of gamification within loyalty programs, mobile apps, and in-store promotions, to name a few. The Internet of Things sheds new light on these strategies. This white paper examines the connection between gamification and the IoT, and the importance for your business. Spoiler alert: this is not another article persuading you that gamification is the best or only way to improve your business results. That’s because single-handedly, it’s not. Throughout this white paper, Comarch explains how gamification and IoT can work together to achieve these results.