First Data loyalty solutions for small Business help Mish Farms Compete With larger Programs
Stuart Kiefer, Vice President, Loyalty at First Data | March 18, 2010

Many small businesses struggle with building customer loyalty while competing with larger merchants. But Mish Farms, a local Pennsylvania beef retailer, took the problem by the “horns” to create a loyalty program that gave it an advantage over the competition.  
Mish Farms turned to First Data’s loyalty solution to implement an affordable solution tailored to their business to help them compete against larger supermarkets and restaurants. The solution enabled them with a versatile database of customer behavior to help reach out to its customers with targeted promotions and offers. And, in the first six weeks of the program, they had more than 500 registrations.  
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