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Consumers continue to reinforce what they look for when it comes to loyalty. Brands can tailor their strategies and experiences to carve out a differentiated space with their loyalty members to propel their programs and drive engagement. But what do consumers want?
Deloitte surveyed over 3,000 consumers in the U.S. across age, gender, race and religion to understand the impact loyalty programs have on brand preference and the importance of program features and benefits. What they discovered was now more than ever, it’s important for brands and retailers to account for changing consumer preferences to drive sustained engagement and value.
In this report based on the learnings, Deloitte has uncovered 5 key findings on brand loyalty and consumer behavior:
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