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Diversity has always been an important part of the European identity, and it’s no different for the loyalty market either. However, old retention and acquisition strategies are no longer as effective as they used to be. As such, loyalty program owners - both current and future ones - need to adapt, and seek untapped potentials on the market. But what features are popular with European audiences? What are the current challenges and trends that will dominate the loyalty market? To help European companies achieve a 360-degree market awareness, Antavo analyzed the various loyalty trends in the region. As a result, the Europe Customer Loyalty Report 2022includes statistics that are specific to Europe, together with insight from a variety of industry experts.
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